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2013-2017年中国电影产业研究分析报告(更新版)
2013-2017年中国电影产业研究分析报告(更新版)

2013-2017年中国电影产业研究分析报告(更新版)

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  <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:Tahoma;font-size:9pt;">  </span> </p> <p style="text-align:left;margin-left:-17.95pt;" class="MsoNormal" align="left">   <span style="font-family:宋体;font-size:12pt;"></span><b><span style="font-family:宋体;color:#111111;font-size:12pt;"> </span></b><b><span style="font-family:Tahoma;color:#111111;font-size:12pt;">   2013-2017</span></b><b><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影产业研究分析报告(更新版)</span></b><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;margin-left:-17.95pt;" class="MsoNormal" align="left">   <b><span style="font-family:宋体;font-size:12pt;"> </span></b><b><span style="font-family:宋体;color:#111111;font-size:12pt;">  </span></b><b><span style="font-family:宋体;font-size:12pt;">-------------------------------------------------------------</span></b><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;margin-left:-17.95pt;" class="MsoNormal" align="left">   <b><span style="font-family:宋体;color:#111111;font-size:12pt;">  </span></b><b><span style="font-family:宋体;font-size:12pt;">【报告价格】<span>  [</span>纸质版<span>]:<span style="color:blue;">6300.00</span></span>元<span> [</span>电子版<span>]:<span style="color:blue;">6500.00</span></span>元<span> [</span>纸质<span>+</span>电子<span>]:<span style="color:blue;">6800.00</span></span>元</span></b><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;margin-left:-17.95pt;" class="MsoNormal" align="left">   <b><span style="font-family:宋体;font-size:12pt;">  </span></b><b><span style="font-family:宋体;color:#111111;font-size:12pt;"> </span></b><b><span style="font-family:宋体;font-size:12pt;">(<span style="color:red;">部分用户可以享受折扣</span>)</span></b><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;margin-left:-17.95pt;" class="MsoNormal" 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  <span style="font-family:宋体;color:#111111;font-size:12pt;">  正文目录  </span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">1</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、电影产业链介绍  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">-5</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">1.1 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">大电影产业链</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">1.2 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">各环节介绍以及分账比例  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">-2</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影产业环境  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">-2</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2.1 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">政策环境</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2.2 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">经济环境</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2.3 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">社会文化环境</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2.4 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">技术环境</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3. 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影产业概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年房及总收入状况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年全球房排名</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影制片业研究  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">6</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影生产概况及分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4.1.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年电影产量分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4.1.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年国产影片房</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">Top20</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4.1.3 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影类型分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.1.4</span>国产片与进口片市场份额对比</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.1.5</span><span style="font-family:Tahoma;"> </span>数字电影发展及趋势</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年合拍片情况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.2.1</span><span style="font-family:Tahoma;"> </span>合拍政策</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.2.2</span><span style="font-family:Tahoma;"> </span>合拍数量、房  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">17</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.2.3</span><span style="font-family:Tahoma;"> </span>合拍版权</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.2.4</span><span style="font-family:Tahoma;"> </span>合拍趋势</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4.3 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">中国电影tzhb分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.3.1</span><span style="font-family:Tahoma;"> </span>电影融资渠道分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.3.2</span><span style="font-family:Tahoma;"> </span>电影投资新趋势</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.3.3</span><span style="font-family:Tahoma;"> </span>电影回报渠道分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.3.4</span><span style="font-family:Tahoma;"> </span>tzhb案例分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4.4 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国知名制片公司表现</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.4.1</span><span style="font-family:Tahoma;"> </span>中影集团</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.4.2</span><span style="font-family:Tahoma;"> </span>上影集团</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.4.3</span><span style="font-family:Tahoma;"> </span>博纳国际</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.4.4</span><span style="font-family:Tahoma;"> </span>华谊兄弟</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.4.5</span><span style="font-family:Tahoma;"> </span>北京新画面</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.4.6</span><span style="font-family:Tahoma;"> </span>光线影业</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.4.7</span><span style="font-family:Tahoma;"> </span>橙天嘉禾</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4.5 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年新制片主体介绍</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.5.1</span><span style="font-family:Tahoma;"> </span>wm时空文化</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.5.2</span><span style="font-family:Tahoma;"> </span>小马奔腾</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.5.3</span><span style="font-family:Tahoma;"> </span>盛世影业</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.5.4</span><span style="font-family:Tahoma;"> </span>横店影视</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.5.5</span><span style="font-family:Tahoma;"> </span>乐视娱乐</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">4.5.6</span><span style="font-family:Tahoma;"> DMG</span>娱乐传媒</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4.6 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">中国制片业发展趋势分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">5</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国发行业研究  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">42</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">5.1 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">发行模式与发行方式</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">5.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国发行市场竞争格局</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.2.1</span><span style="font-family:Tahoma;"> </span>发行公司份额</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.2.2</span><span style="font-family:Tahoma;"> </span>市场集中度分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">5.3 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国知名发行公司表现</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.3.1</span><span style="font-family:Tahoma;"> </span>中影集团</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.3.2</span><span style="font-family:Tahoma;"> </span>华夏</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.3.3</span><span style="font-family:Tahoma;"> </span>上海东方</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.3.4</span><span style="font-family:Tahoma;"> </span>保利博纳</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.3.5</span><span style="font-family:Tahoma;"> </span>华谊兄弟</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.3.6</span><span style="font-family:Tahoma;"> </span>北京新画面</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.3.7</span><span style="font-family:Tahoma;"> </span>光线影业</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.3.8</span><span style="font-family:Tahoma;"> </span>橙天嘉禾</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">5.3.9</span><span style="font-family:Tahoma;"> </span>中影数字</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">5.4 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影发行业特点及趋势</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">5.5 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影发行营销案例分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">6</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影放映业之院线研究  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">61</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">6.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国院线市场概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">6.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国院线市场竞争格局</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.2.1</span><span style="font-family:Tahoma;"> </span>sd院线房、份额  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">65</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.2.2</span><span style="font-family:Tahoma;"> </span>市场集中度分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">6.3 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国八大院线表现</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.3.1</span><span style="font-family:Tahoma;"> </span>万达院线</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.3.2</span><span style="font-family:Tahoma;"> </span>中影星美</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.3.3</span><span style="font-family:Tahoma;"> </span>上海联合</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.3.4</span><span style="font-family:Tahoma;"> </span>北京新影联</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.3.5</span><span style="font-family:Tahoma;"> </span>中影南方新干线</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.3.6</span><span style="font-family:Tahoma;"> </span>广州金逸珠江</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.3.7</span><span style="font-family:Tahoma;"> </span>浙江时代</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">6.3.8</span><span style="font-family:Tahoma;"> </span>辽宁北方</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">6.4 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影院线发展状况及趋势</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">6.5 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影院线排名列表</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影放映业之影院研究  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">79</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国影院发展概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.1.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国影院和银幕数发展</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.1.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国数字银幕数发展</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.1.3 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3D</span><span style="font-family:宋体;color:#111111;font-size:12pt;">银幕数发展</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.1.4 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">IMAX</span><span style="font-family:宋体;color:#111111;font-size:12pt;">银幕数发展</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国影院市场概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.2.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国影院不同档次房分布</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.2.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国影院房排名</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">TOP80</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.3 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国房前</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">80</span><span style="font-family:宋体;color:#111111;font-size:12pt;">名影院的区域分布</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">7.3.1</span><span style="font-family:Tahoma;"> </span>省份分布</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">7.3.2</span><span style="font-family:Tahoma;"> </span>城市分布</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.4 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年北京影院市场概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">7.4.1</span><span style="font-family:Tahoma;"> </span>影院和银幕数概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">7.4.2</span><span style="font-family:Tahoma;"> </span>房概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.5 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年影院投资主体分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">7.5.1</span><span style="font-family:Tahoma;"> </span>老牌影院投资主体</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">7.5.2</span><span style="font-family:Tahoma;"> </span>新进影院投资主体</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.6 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">影院tzhb分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">7.7 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年影院投资状况及趋势分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影档期分析  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">99</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年每月市场房分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8.1.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年全年月房走势</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8.1.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年重点影片每月分布</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年每周房走势</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8.3 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年主要档期市场分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8.3.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年暑期档市场分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8.3.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年国庆档市场分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8.3.3 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年贺岁档市场分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">8.4 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影档期发展特点分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">9</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、国际合作与海外推广  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">109</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">9.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年国产影片出口概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">9.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年进口影片概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">9.2.1</span><span style="font-family:Tahoma;"> </span>进口影片类别、数量、国别  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">113</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">9.2.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年房前十名进口影片概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">10</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、国际电影产业研究  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">116</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">10.1 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年全球电影产业概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">10.2 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年北美电影产业概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.2.1</span><span style="font-family:Tahoma;"> </span>北美电影产业概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.2.2</span><span style="font-family:Tahoma;"> </span>北美电影房</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">TOP10</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.2.3</span><span style="font-family:Tahoma;"> </span>好莱坞六大电影公司表现</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">10.3 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年日本电影产业概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.3.1</span><span style="font-family:Tahoma;"> </span>日本电影产业概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.3.2</span><span style="font-family:Tahoma;"> </span>日本国产片与进口片份额</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.3.3</span><span style="font-family:Tahoma;"> </span>日本电影房</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">TOP10</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">10.4 2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年韩国电影产业概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.4.1</span><span style="font-family:Tahoma;"> </span>韩国电影产业概况</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.4.2</span><span style="font-family:Tahoma;"> </span>韩国国产片与进口片份额</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.4.3</span><span style="font-family:Tahoma;"> </span>韩国电影房</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">TOP10</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">10.5 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">其他国家</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.5.1</span><span style="font-family:Tahoma;"> </span>法国</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">10.5.2</span><span style="font-family:Tahoma;"> </span>德国</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">11</span><span style="font-family:宋体;color:#111111;font-size:12pt;">、</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国电影观众调研  </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">134</span><span style="font-family:宋体;font-size:12pt;"> </span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">11.1 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">观众特征</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.1.1</span><span style="font-family:Tahoma;"> </span>性别构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.1.2</span><span style="font-family:Tahoma;"> </span>年龄构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.1.3</span><span style="font-family:Tahoma;"> </span>子女情况构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.1.4</span><span style="font-family:Tahoma;"> </span>所在城市构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.1.5</span><span style="font-family:Tahoma;"> </span>教育程度构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.1.6</span><span style="font-family:Tahoma;"> </span>婚姻状态构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">11.2 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">观众观影行为分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.1</span><span style="font-family:Tahoma;"> </span>年轻人(</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">13-17</span><span style="font-family:宋体;color:#111111;font-size:12pt;">岁)观影行为分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.2</span><span style="font-family:Tahoma;"> </span>成年人(</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">18</span><span style="font-family:宋体;color:#111111;font-size:12pt;">岁及</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">18</span><span style="font-family:宋体;color:#111111;font-size:12pt;">岁以上)观影行为分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.2</span><span style="font-family:Tahoma;">.1 </span>有</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">13-17</span><span style="font-family:宋体;color:#111111;font-size:12pt;">岁孩子的父母将孩子留在影院单独观影的频率</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.2</span><span style="font-family:Tahoma;">.2 </span>有</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">13</span><span style="font-family:宋体;color:#111111;font-size:12pt;">岁以下孩子的父母带孩子去影院观影的频率</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.2</span><span style="font-family:Tahoma;">.3 </span>观看国产电影的频率</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.2</span><span style="font-family:Tahoma;">.4 </span>观看国外电影的频率</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.2</span><span style="font-family:Tahoma;">.5 </span>观看新影片的时间</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.2</span><span style="font-family:Tahoma;">.6 </span>影院观影的陪同者</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.2</span><span style="font-family:Tahoma;">.7 </span>决定去影院观影的时间以及原因</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.2.2</span><span style="font-family:Tahoma;">.8 </span>观看盗版电影</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">11.3 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">观众观影偏好分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.1</span><span style="font-family:Tahoma;"> </span>观众最喜欢在影院观看的影片类型</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.2</span><span style="font-family:Tahoma;"> </span>观众对观影渠道的偏好</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.3</span><span style="font-family:Tahoma;"> </span>观众对影院观影或在家观影的偏好</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.4</span><span style="font-family:Tahoma;"> </span>观众对国产影片和国外影片的看法</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.4</span><span style="font-family:Tahoma;">.1 </span>观众对国产影片的看法</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.4</span><span style="font-family:Tahoma;">.2 </span>观众对国外影片的看法</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.5</span><span style="font-family:Tahoma;"> </span>最吸引观众去影院观影的影片元素</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.6</span><span style="font-family:Tahoma;"> </span>关于</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3D</span><span style="font-family:宋体;color:#111111;font-size:12pt;">影片</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.6</span><span style="font-family:Tahoma;">.1 </span>观众对</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3D</span><span style="font-family:宋体;color:#111111;font-size:12pt;">影片的喜爱度</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.6</span><span style="font-family:Tahoma;">.2 </span>适合</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3D</span><span style="font-family:宋体;color:#111111;font-size:12pt;">形式的电影类型</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.6</span><span style="font-family:Tahoma;">.3 </span>观众对</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3D</span><span style="font-family:宋体;color:#111111;font-size:12pt;">眼镜的感受</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.6</span><span style="font-family:Tahoma;">.4 </span>观众对</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2D</span><span style="font-family:宋体;color:#111111;font-size:12pt;">或</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3D</span><span style="font-family:宋体;color:#111111;font-size:12pt;">影片的偏好</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.7</span><span style="font-family:Tahoma;"> </span>电影不同形式广告的效果分析</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.3.8</span><span style="font-family:Tahoma;"> </span>观众的某些个人观影偏好</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">11.4 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">观众与观影相关的生活方式</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.4.1</span><span style="font-family:Tahoma;"> </span>观众的zm日常活动以及zm平均花费</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.4.2</span><span style="font-family:Tahoma;"> </span>观众的家中休闲娱乐设备与服务</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.4.3</span><span style="font-family:Tahoma;"> </span>观众是否能视频点播</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">    </span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">11.5 </span><span style="font-family:宋体;color:#111111;font-size:12pt;">观众特征</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.5.1</span><span style="font-family:Tahoma;"> </span>性别构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.5.2</span><span style="font-family:Tahoma;"> </span>年龄构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.5.3</span><span style="font-family:Tahoma;"> </span>子女情况构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.5.4</span><span style="font-family:Tahoma;"> </span>所在城市构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.5.5</span><span style="font-family:Tahoma;"> </span>教育程度构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">      <span style="font-family:Tahoma;">11.5.6</span><span style="font-family:Tahoma;"> </span>婚姻状态构成</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  附录:</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  附录</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">1</span><span style="font-family:宋体;color:#111111;font-size:12pt;">:</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国上映国产影片概况一览表</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  附录</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2</span><span style="font-family:宋体;color:#111111;font-size:12pt;">:</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国上映进口影片概况一览表</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  附录</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">3</span><span style="font-family:宋体;color:#111111;font-size:12pt;">:</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国上映国产影片概况一览表</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <span style="font-family:宋体;color:#111111;font-size:12pt;">  附录</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">4</span><span style="font-family:宋体;color:#111111;font-size:12pt;">:</span><span style="font-family:Tahoma;color:#111111;font-size:12pt;">2013</span><span style="font-family:宋体;color:#111111;font-size:12pt;">年中国上映进口影片概况一览表</span><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <b><span style="font-family:宋体;color:#111111;font-size:12pt;">  更多图表:见报告正文</span></b><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <b><span style="font-family:宋体;color:#111111;font-size:12pt;">  详细图表</span></b><b><span style="font-family:Tahoma;color:#111111;font-size:12pt;">  </span></b><b><span style="font-family:宋体;color:#111111;font-size:12pt;">略……</span></b><b><span style="font-family:Tahoma;color:#111111;font-size:12pt;">.</span></b><b><span style="font-family:宋体;color:#111111;font-size:12pt;">如需了解欢迎来电索要。</span></b><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p style="text-align:left;" class="MsoNormal" align="left">   <b><span style="font-family:宋体;color:#111111;font-size:12pt;">  本报告实时免费更新数据(季度更新)根据客户要求选择目标企业及调查内容。</span></b><span style="font-family:宋体;font-size:12pt;"> <span></span></span> </p> <p class="MsoNormal">   <span></span> </p> <p>     </p>
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